Lauren Sohikian is a public relations agent living and working in berlin specialising in electronic music, artist, festival and event promotion.
selected projects
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Worked closely with the directors of the prestigious festival to strateghize and coordinate a worldwide press campaign focused on art, lifestyle, music, and generalist press for various editions of the prestigous event: Metabolic Rift (2021), Berlin Atonal (2022), and OPENLESS (2024) // https://berlin-atonal.com/
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Strategise and execute global press campaign for milestone events at the legendary Berlin club including the Metabolic Rift & Tresor 31 Festival, both at the crux of electronic music and contemporary arts. Additionally carried out the promotion of the institution’s first ever archival book, “Tresor: True Stories” // www.tresorberlin.com
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Carefully curating and executing EU focused press campaigns and media partnerships since 2017, as well as showcases throughout the year to build and foster the profile of the sustainable festival // www.terraformafestival.com
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Strategise and execute global press and communication for the annual festival, including partnership negotiation and organising press trips for journalists, bringing attention to the rich culture and history of the developing nation through music and arts // www.urvakan.com
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Liaised with the head of Goethe Institute Kenya directly to conduct international press campaign with a focus on music, art, and lifestyle media for “Ten Cities: Clubbing in Nairobi, Cairo, Kyiv, Johannesburg, Berlin, Naples, Luanda, Lagos, Bristol, Lisbon. 1960 – March 2020” book and research project from Goethe Institute and published by Spector Books // www.spectorbooks.com